Monday, February 6, 2006

Globally Fictitious

Interglobal-sponsored advertising like the one on the left does nothing to inspire confidence among consumers.

With revenues of only GBP1.9million (US$3.2million),
the actual number of customers is less than 1% of the puffed-up number in the ad. This is obviously an attempt by Mike Henry to deceive consumers, by making Interglobal Limited appear to be massive and successful, when in fact Interglobal Limited is tiny by industry standards, and barely afloat.

If Mike Henry can't be honest about appearances and has to resort to outlandish embellishments in order to sell insurance, how can a potential client realistically expect fair and honest dealings with Interglobal?

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